Course curriculum

  • 1

    Brand Essentials

    • Course Snapshot: Cleaning Up Your Brand

    • Lesson 1: Brand Essential Intro

    • Lesson 2: Brand Purpose

    • Lesson 3: Brand Vision

    • Lesson 4: Brand Mission

    • Lesson 5: Addressing Hesitation and lesson summary
  • 2

    Brand Manifesto

    • Lesson 6: Brand Manifesto Lesson Introduction

    • Lesson 7: Brand Core Values

    • Lesson 8: Examples of Fashion Brand Core Values

    • Lesson 9: How to identify your Fashion Brand Core Values

    • Lesson 10: Brand Strategic goals

    • Lesson 10: Brand Strategic goals

    • Lesson 11: Key Course Takeaways